Featured Series of Posts on Branding:
0. SP 2010 Branding Options: Master Pages vs. Themes: Overview
Why I prefer custom master pages over custom themes in SP 2010
1. SP 2010 Branding Options: Master Pages vs. Themes: Part 1
Attaching an alternate style sheet to the master page using the browser’s UI
2. SP 2010 Branding Options: Master Pages vs. Themes: Part 2
Attaching an alternate style sheet to the master page using SPD 2010
2.1 SP 2010 Branding Options: Master Pages vs. Themes: Part 2.1
How to edit the master page to add a custom logo and a favicon with SharePoint Designer 2010
3. SP 2010 Branding Options: Master Pages vs. Themes: Part 3
Adding a sticky footer to your custom master page using SharePoint Designer 2010
4. History of SharePoint Branding: 2007 to 2010
A tribute to Heather Solomon’s legendary blog posts on MOSS 2007 themes and master pages